Power to the Indie: Direct Distribution, Marketing & Engagement Program
Exploring and leveraging new partners in direct distribution, marketing and audience engagement.
Marketing and Engagement in a Connected World
Crowd funding and marketing campaigns are a key element to funding and releasing independent films. Filmmakers need to know the various options available to them in order to conceive a successful engagement campaign that effectively rewards both the creators and their supporters, and in turn ensures a triumphant release. Learn how to leverage digital technologies to amplify word-of-mouth, reduce marketing costs, spend less, achieve profitability, and build community year-round.
Emily Best, CEO/Founder, Seed&Spark
J. Joly, CEO/Founder, CineCoup
Marc Hofstatter, Head of Film, Indiegogo
Marc Schiller, CEO/Founder, BOND Strategy and Influence
Sara Kiener, Co-Founder, Film Presence
Real Opportunities: Meet the Players
The new frontier of digital distribution has allowed emerging and established filmmakers to reach their targeted audiences through a variety of platforms. Choosing the right platform is essential to a successful release, finding the right audience, and leveraging existing fan bases. This panel will consider the different distribution models - digital, DIY, and multi-platform, their audience reach, and the exciting potentials and challenges of breaking into the expanding digital market.
Dylan Marchetti, EVP, Theatrical Distribution & Marketing, Amplify Releasing
Straith Schreder, Director of Brand Marketing, BitTorrent
James Emanuel Shapiro, Chief Operating Officer, Drafthouse Films
Jamie Wilkinson, CEO/Founder, VHX
Program is followed by Industry Cocktail Mixer
Register Now: viff.org/industry