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Direction Distribution, Marketing & Engagement Program


SAVE THE DATE: Oct 1, 2014

1:30pm - 5:00pm

Power to the Indie: Direct Distribution, Marketing & Engagement Program

Exploring and leveraging new partners in direct distribution, marketing and audience engagement.


Sessions include:


Marketing and Engagement in a Connected World

Crowd funding and marketing campaigns are a key element to funding and releasing independent films. Filmmakers need to know the various options available to them in order to conceive a successful engagement campaign that effectively rewards both the creators and their supporters, and in turn ensures a triumphant release. Learn how to leverage digital technologies to amplify word-of-mouth, reduce marketing costs, spend less, achieve profitability, and build community year-round.


Guest Speakers:

Emily Best, CEO/Founder, Seed&Spark

J. Joly, CEO/Founder, CineCoup

Marc Hofstatter, Head of Film, Indiegogo

Marc Schiller, CEO/Founder, BOND Strategy and Influence

Sara Kiener, Co-Founder, Film Presence


Real Opportunities: Meet the Players

The new frontier of digital distribution has allowed emerging and established filmmakers to reach their targeted audiences through a variety of platforms. Choosing the right platform is essential to a successful release, finding the right audience, and leveraging existing fan bases. This panel will consider the different distribution models - digital, DIY, and multi-platform, their audience reach, and the exciting potentials and challenges of breaking into the expanding digital market.


Guest Speakers:

Dylan Marchetti, EVP, Theatrical Distribution & Marketing, Amplify Releasing

Straith Schreder, Director of Brand Marketing, BitTorrent

James Emanuel Shapiro, Chief Operating Officer, Drafthouse Films

Jamie Wilkinson, CEO/Founder, VHX


Program is followed by Industry Cocktail Mixer


Register Now:


The premier screen-based media conference on the West Coast is now open for business. Offering four days of professional development for registered participants, session topics are wide-ranging and industry-relevant, from traditional and online content creation and network trends to marketing and direct distribution, to storytelling and audience engagement.



Contact Information

P: 604.685.3547



VIFF Industry Conference sessions take place at the Rogers Industry Centre, located at 1181 Seymour Street. The Vancouver International Film Festival acknowledges the generous support of Telefilm Canada and our major corporate partners Rogers Communications and Fidelity Investments Canada.