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Vancouver International Film Festival |
Festivals Join Forces to Grow Vancouver’s XR Entertainment Ecosystem
VIFF’s Immersed and YVRFF forge alliance
38th Vancouver International Film Festival
September 26 – October 11, 2019

VANCOUVER, B.C. (September 3, 2019) – Today, Vancouver International Film Festival’s Immersed Conference (VIFF Immersed) and the Vancouver Virtual Reality Film Festival (YVRFF) announced they have formed an alliance to expand and strengthen Vancouver’s XR entertainment ecosystem.

Dedicated to exceptional narrative storytelling in Virtual Reality, Augmented Reality and Mixed Reality, VIFF Immersed hosts an annual two-day conference program featuring case-studies, round-table discussions and hands-on workshops with some of the world’s leading immersive content creators.

Established in 2017, YVRFF is devoted to providing an inclusive platform for cinematic expression for all filmmakers who are a part of the bustling immersive landscape. Through the merger, YVRFF will be a supporting partner of VIFF Immersed 2019 with key events including the New Realities in Storytelling conference, BC Immersed workshops and the VIFF Immersed Exhibition.

"With a reputation for innovative and compelling programming, VIFF Immersed is delighted to collaborate with YVRFF, a local leader in VR experiences and events. VIFF Immersed champions independent and experiential work, and through this partnership with YVRFF, we’ll expand the reach of screen-based storytelling through VR, AR, and MR, and further develop the Vancouver XR sector within our cultural landscape," said Ken Tsui, Producer & Curator, VIFF Films+.

"We are delighted with this partnership and are looking forward to bringing the XR space to the forefront of modern entertainment. This medium has amazing potential to elevate storytelling, and we are looking forward to collaborating with the VIFF Immersed team. Our thanks to the partners, our team, and the creators for all their hard work bringing us to this amazing milestone," said Leon Ng, Executive Producer YVRFF.

About VIFF |
Founded in 1982, the Greater Vancouver International Film Festival Society is a not-for-profit cultural society and federally registered charitable organization that operates the internationally acclaimed Vancouver International Film Festival (VIFF) and the year-round programming of the Vancity Theatre at the Vancouver International Film Centre. VIFF produces screenings, talks, conferences and events that act as a catalyst for the community to discover the creativity and craft of storytelling on screen. For its 38th year, VIFF welcomes the world to Vancouver from September 26 - October 11, 2019 as it showcases the top international, Canadian and BC films and plays host to industry professionals from around the globe.

About YVRFF |
YVRFF is the premier VR film festival in Western Canada, cultivating a strong community of VR filmmakers and enthusiasts from across the globe. YVRFF aims to make VR accessible to anyone with an interest or passion in virtual reality. All within a world-class festival setting in beautiful Vancouver, BC.

Media Inquiries:
VIFF Publicists:
Nora Eastwood and Orna Daly (Yulu PR) | 604.558.1656
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Greater Vancouver International Film Society